Pay-per-click (PPC) is a form of online advertising where an advertiser pays a publisher each time someone clicks on their ad. PPC managers bid on keywords relevant to their business and target audience, and the search engine and website will show ads to people who enter search queries that contain these keywords. Although we use Microsoft’s PPC platform (Bing & Yahoo), we are going to focus on Google AdWords™ in this guide. Once this is mastered, it can be imported into Microsoft Adcenter (Bing Ads).

Below you will find a brief summary of how AdWords works. Keep reading our AdWords 101 guide to learn everything you need to know about Google PPC.

1. You search for something on Google.
2. Google determines there will be an auction between competitors bidding on those keywords.
3. An advertiser chooses the maximum amount he is willing to pay and creates groups of these keywords paired with ads, Google enters the keyword from the advertisers PPC account that it deems most relevant to the auction, as well as the ad with which it is associated.
4. Once an advertiser is entered into the auction, Google looks at maximum bids and quality score in order to determine where ads rank. The highest combined cost-per-click (CPC) bid multiplied by quality score gets the best position on the search engine results page (SERP).

The better your position, the more impressions and clicks you will receive. PPC can be extremely cost-effective when managed by professionals who truly understand how the model works. Without the right team in place, you can easily sink your budget and negatively affect your return on investment (ROI).

At PPC Professionals, we evaluate your online marketing process and determine how we can increase your ROI. We identify and critique your most important keywords and assess your traffic all while maintaining a focus on your targeted audience.

A properly managed Google AdWords account can gain visibility for your company and can boost your company’s reputation. We offer our clients a clear picture of which aspects of their campaign are attracting business and those that are harming their online marketing efforts. Each campaign requires meticulous attention to detail, constant evaluation and the flexibility to adapt to new data.

Our PPC agency takes the time to do the in depth keyword research that’s vital to the success of your pay-per-click marketing campaign. [Read More]

Our agency focuses on creating targeted pc ads for your AdWords campaigns to speak directly to your target customers. [Read More]

By constantly monitoring tracking and conversion metrics our agency makes sure your campaigns are giving you the ROI you need. [Read More]

Our experts make sure your landing pages are optimized for maximum conversions and a great user experience to help convert visitors into sales. [Read More]

Our agency specializes in pay-per-click consulting that can help your in-house marketing team make your campaigns even more successful. [Read More]

Happy to run your AdWords campaign but need help getting started? Our Google accredited professionals can get you up and running on Google AdWords in just two weeks for an affordable one-off fee.

A great new service designed for small businesses operating in a limited geographical area. We’ll setup and manage your AdWords and Google+ accounts, giving you visibility on Google for relevant searches in your area.

We can optimise your AdWords campaign for mobile browsers and can even add quick-link phone extensions so your future clients need only click to call you on their smartphone!

One of the most powerful and cost-effective ways to drive leads and conversions, we can help you show ads to users who’ve previously visited your website as they browse the web.